Reebok #GymIsEverywhere Microsite
We launched a high impact digital campaign with a customized microsite, inviting people to share their fitness stories from around their cities with #GymIsEverywhere, using hero influencers films to launch the campaign and get people moving.
The Gym is Everywhere
How do you make fitness advocates feel more human in a digital world? Reebok looked to engage with its audience, breaking through the clutter with a meaningful brand purpose and mission. We increased brand awareness in the region by creating buzz around our core message that: The Gym is Everywhere.
The Solution
We launched a high impact digital campaign with a customized microsite, inviting people to share their fitness stories from around their cities with #GymIsEverywhere, using hero influencers films to launch the campaign and get people moving.
Meaningful engagement
The microsite was launched with hero videos released for Beirut, Cairo and the GCC with well-known influencers taking the city on as their personal gym asking ‘Where is Your Gym?’ inspiring people to share their response with the hashtag. Under the slogan #GymIsEverywhere, the campaign pays tribute to the unique history and stories in the cities that surround us, and the driven FitGen™ in them who see its unmatched possibility to challenge and innovate. All user generated content was amalgamated on the microsite with a location map of posts to highlight fitness hotspots within the city. All users had to do was snap a pic, tag their workout location and share it on Instagram, they could then download a 10% discount voucher from the microsite.
Project outcomes
This campaign issued a wake-up call for city residents inviting them to open their doors and get out into the street for a new level of working out.
- 1.6M Social Engagement
- 21% Engagement Rate
- 2.5M Video Views
- 144K Traffic to Website
- 100M Impressions 3 weeks
- 60% Mentions from Key audience groups