Mercedes-Benz Messenger Bot
An Ai chat bot that delivers a fun test-drive booking experience for fans of Mercedes-Benz and Mercedes-Benz Middle-East. Built on the meya.ai machine learning platform.
The Mercedes-Benz Bot
To enhance brand experience with a younger audience, Mercedes-Benz needed an innovative solution to handle custom queries and requests in real-time.
The Solution
In August 2016, we launched the Mercedes-Benz Cars Middle East chatbot, a powerful new way to enhance brand experience and interact with regional consumers at scale.
The Bilingual Bot
Helped customers explore our range of cars and book a test drive, all through chat.
The All-knowing Bot
Even made personalized SUV model recommendations based on the users’ driving habits.
The Smart Bot
Sent encrypted booking data directly to relevant general distributors across the region.
Project outcomes
Within the first few months, the bot received:
- Over 17,000 unique conversations
- 6200% Conversion Rate